LINCOLN, NH (September 17, 2018) – White Mountain Oktoberfest, the region’s largest celebration of German food, drink, and music, will take place at Loon Mountain Resort over Columbus Day Weekend, October 6–7.

White Mountain Oktoberfest will give visitors the chance to enjoy seasonal brews, bratwurst, and breathtaking fall foliage alongside friends old and new. An Oompah band will provide the soundtrack to two days of fun events, including a stein-hoisting contest, keg toss, and plenty of fun activities for kids.

White Mountain Oktoberfest will run from 11 a.m. to 5 p.m. on Saturday and Sunday, and admission is free. Visitors can share their White Mountain Oktoberfest experiences by tagging their photos #WMOktoberfest on Twitter, Facebook, and Instagram.


Tent Sale
The Loon Mountain Sports Tent Sale will offer deep discounts on last year’s skis, snowboards, boots, helmets, outerwear, and more. 

Indoor/Outdoor Beer Garden
Adults will enjoy a range of seasonal beers from Samuel Adams at an indoor/outdoor beer garden. In addition to sampling Samuel Adams classics like Oktoberfest, New England IPA, and Sam ‘76, guests can also try several limited-release brews from Samuel Adams. Shandies and ciders from Traveler Beer Co., Angry Orchard, and Truly Spiked & Sparkling will also be available. TVs both inside and out will be playing the weekend’s big games, so you won’t have to miss out on any of the action.

Beer College with Samuel Adams
Students who enroll in this prestigious institution of hoppier learning will ride the Gondola to the summit of Loon Peak, where they’ll soak up beer knowledge from the professionals at Samuel Adams. They’ll taste and smell the fresh ingredients that make a good beer, and even learn some brewing secrets. The class costs $30 per person and enrollment is limited to 30 students, ages 21+. Enroll today at

Live Music
The hills are alive with the sound of Oompah! Guests will clap along and dance to the Alpiner Oompah band as they play polkas, waltzes, and other German-style favorites.

Fun & Games
White Mountain Oktoberfest wouldn’t be the same without a full lineup of fun games and activities for all ages. Adults ages 21+ will flex their forearms during the Samuel Adams Stein Hoisting contest, the Stein Carryin’, Keg Rollin’ Relay Race, and the weekend’s marquee event, the Keg Toss. Kids can also get in on the action with the Root Beer Keg Toss and Family Sack Race.

Mountaintop Yoga
Load the Gondola Skyride and spend the morning at the summit of Loon Peak, where stunning views of the White Mountains in peak foliage will inspire a special hour-long yoga session. Sessions are offered at 10:30 a.m. on Saturday and Sunday, and each session is limited to 30 participants. Reserve a session online at

18/19 Season Pass Pre-Season Sale
With several new season pass options – and passes on sale at preseason prices through October 8 – White Mountain Oktoberfest is the perfect, last-minute opportunity to buy. Just visit the Season Pass office to purchase your pass at any point during White Mountain Oktoberfest. Passes are also available online at


1-Liter White Mountain Oktoberfest Glass Stein | Limited Edition
Enjoy Oktoberfest as you sip from a limited-edition, 1-liter White Mountain Oktoberfest glass stein. Your first fill-up is included with purchase, and supplies are limited.

White Mountain Oktoberfest Package: Glass Stein, Hoodie & Gondola Skyride
Do Oktoberfest right with the White Mountain Oktoberfest Package and save 25%. The package includes a 1-liter White Mountain Oktoberfest glass stein, a limited-edition Oktoberfest hooded long-sleeved shirt, and an all-day Gondola Skyride ticket. The first stein fill-up is included with purchase.

Purchase White Mountain Oktoberfest steins and packages online at